Congrats, Selena Gomez!
The news just came out that her fashion line, Dream Out Loud, has exceeded it’s expectations! Robin Creen, chief marketing officer for Kmart Apparel shared with WWD, “It has been our number-one brand in juniors. It’s blowing through and exceeding plan.”
Selena said of the line during her in-store meet and greet in NYC, “It’s crazy and so great. All of my hard work has truly paid off, and I feel so happy. I’ve always wanted to do a line. It was about finding the right company to partner up with, and I think Kmart truly got what I wanted to do with my fans. I didn’t just want to slap my name on it. I wanted it to be real clothes that real people could wear. My mom wears some of my shirts. I wanted to make a really good-quality clothing line, and I think Kmart really understood that.”
Dream Out Loud footwear will ship to Kmart stores in October, and jewelry will be added in November.
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