It's possible there have never been so many teenage girls spending their allowances in bookstores.
In his 240-page, glossy picture-filled autobiography First Step 2 Forever: My Story Justin Bieber covers the gamut of his 16 years from his childhood in Stratford to his current success.
It seems a tad ironic that a YouTube-made superstar would go old school with a book.
The book, at $24.99, is heavy on photos, song lyrics and tweets and lighter on content $- but marketers know the teen's audience. Its jacket unfolds into a perfect locker-sized poster.
The book begins with his arrival at the XL Center in Hartford, where he headlines his first really big stadium show and then explores some of his success.
By the second chapter, the story goes back to his early years in Stratford, chronicling his rise to fame.
The book also focuses on his family - from his parents' divorce to the chaos of a family Christmas steeped in tradition and gravy. His fondness for his grandfather is particularly apparent in the book.
Bieber also doles out lots of teen advice.
". . . You have to let yourself do stuff you're not good at. Don't get hung up on what other people think about what you're doing."
Dare to be a sucky skate boarder or a lousy video editor or a completely crappy golfer."
The book also talks about his athletic side and his desire to hide his musical side early on. He developed his guitar skills sitting in his room while grounded.
His Stratford Star experience at the age of 12 has been well documented and he acknowledges that experience in the book as well.
"I was feeling really good about how it went, but not cocky at all. I didn't assume I'd win, but really, really, really wanted to."
He placed third.
The book provides bits of insight into what it's like backstage at a concert and how he spends his time. His 16th-birthday bash to attempting to get his driver's licence fill out the later pages.
The book stresses he's a proud Canadian from Stratford who hasn't changed with success. It ends with a thank you to his fans.
"This is just the beginning. Thanks for making a small town kid's dreams come true. Never say never. Love you."
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