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Wednesday, June 23, 2010

“JONAS L.A.,” Starring the Jonas No. 1 w/ kids and tweens



Disney Channel’s Season Premiere of “JONAS L.A.,” Starring the Jonas Brothers, is the Week’s No. 1 TV Series in Kids 6-11 and Tweens 9-14, and Cable’s No. 1 Entertainment Series in Total Viewers.

“Sonny With a Chance” Delivers Its Best Ratings in At Least 3 Months in Total Viewers and Target Kids Demos.

One-Two Punch of “Sonny With a Chance” and “JONAS L.A.” Dominates the 8 O’clock Hour, Besting Nick-at-Nite by Double-Digit Percentages.

With 4 of the Week’s Top 5 Telecasts on TV in Kids 6-11 and 9 of the Top 10 in Tweens 9-14, Disney Channel is TV’s No. 1 Network in Prime in Key Kids.

Playhouse Disney Claims 4 of the Week’s Top 10 Programs in Target Kids 2-5 Demo

Week of June 14, 2010

Disney Channel’s season premiere of “JONAS L.A.” ranked as TV’s No. 1 series for the week in Kids 6-11 (1.3 million/5.1 rating) and Tweens 9-14 (1.2 million/4.8 rating), and cable’s No. 1 entertainment series in Total Viewers (3.3 million). The new season features new Jonas Brothers music, a new Southern California setting and a new serialized comedy format mark. It stars pop culture superstars Kevin, Joe and Nick Jonas, Chelsea Staub and Nicole Anderson.

On Sunday, an original “Sonny With a Chance” posted the show’s best numbers in more 3 months (since 3/14/10) in Total Viewers (3.8 million) and Tweens 9-14 (1.4 million/5.7 rating), standing as its 2nd-most-watched telecast of the season in both demos. Sunday’s episode of “Sonny” ranked as the show’s third best of the season in Kids 6-11 (1.4 million/5.8 rating), marking its highest ratings since 3/21/10.

At 8 o’clock, the combination of “Sonny With a Chance” and “JONAS L.A.” were dominant winners in the hour in key kids demos, overshadowing runner-up Nick-at-Nite’s “Victorious” and “Big Time Rush” by 30% in Kids 6-11 (1.3 million vs. 1.0 million) and by 67% in Tweens 9-14 (1.3 million vs. 762,000).

Boasting 4 of the week’s Top 5 telecasts in Kids 6-11 and 9 of the Top 10 in Tweens 9-14, Disney Channel was TV’s No. 1 network in Prime in Kids 6-11 (1.1 million/4.4 rating) and Tweens 9-14 (905,000/3.7 rating), marking the net’s 268th consecutive win in Kids 6-11. Furthermore, Disney Channel was TV’s No. 1 network in Total Day in Tweens 9-14 (629,000/2.6 rating).


In Kids 6-11, Disney Channel delivered 4 of the week’s Top 5 telecasts on TV:





P6-11
P6-11
PROGRAM
NET
START
END
DAY
US AA%
000s
SONNY WITH A CHANCE-06/18/2010
DSNY
9:00 PM
9:30 PM
....F..
6.3
1542
SUITE LIFE ON DECK-06/18/2010
DSNY
8:00 PM
9:00 PM
....F..
6.3
1542
GOOD LUCK CHARLIE-06/18/2010
DSNY
9:30 PM
10:00 PM
....F..
5.8
1430
ICARLY MOVIE: IPSYCHO-06/18/2010
NICK
7:00 PM
8:00 PM
....F..
5.8
1423
SONNY WITH A CHANCE-06/20/2010
DSNY
8:00 PM
8:25 PM
......S
5.8
1421

In Tweens 9-14, Disney Channel claimed 9 of the Top 10 TV telecasts of the week:





P9-14
P9-14
PROGRAM
NET
START
END
 DAY
US AA%
000s
NBA FINALS ON ABC-GM 7-06/17/2010
ABC
9:04 PM
11:59 PM
...T...
6.5
1,572
SUITE LIFE ON DECK-06/18/2010
DSNY
8:00 PM
9:00 PM
....F..
6.4
1,569
SONNY WITH A CHANCE-06/18/2010
DSNY
9:00 PM
9:30 PM
....F..
6.0
1,466
SONNY WITH A CHANCE-06/20/2010
DSNY
8:00 PM
8:25 PM
......S
5.7
1,395
GOOD LUCK CHARLIE-06/18/2010
DSNY
9:30 PM
10:00 PM
....F..
5.4
1,313
PIXAR SHORT FILMS-06/20/2010
DSNY
9:00 PM
10:40 PM
......S
5.1
1,236
SUITE LIFE ON DECK-06/19/2010
DSNY
8:00 PM
9:00 PM
.....S.
4.8
1,179
JONAS L.A.-06/20/2010
DSNY
8:30 PM
9:00 PM
......S
4.8
1,176
HANNAH MONTANA - LN-06/20/2010
DSNY
11:30 PM
12:00 AM
......S
4.7
1,154
WIZARDS OF WAVERLY PL -LN-06/18/2010

(Source: ABC - Nielsen Media Research (National Ratings, Live + Same Day, 6/14-6/20/10). Ranks based on 000s, then rating, unless otherwise noted. Excludes programs 5 minutes or shorter in duration)

Source